Hello!

I’m Joe Roth, Executive Vice President of Commercial Development at REL.

In my role, supporting our customers and ensuring their experience meets expectations is my top priority. My responsibility is to oversee all aspects of the leasing process as well as post delivery service and communication. I also work with our OEM partners on tractor specs through customer, production, and delivery. I’m thankful for the opportunity to learn about our potential and existing customers and about their businesses. I really enjoy learning about their businesses and how REL can help them grow and improve.